Mark your calendars for an exciting Success Rally on June 12th! We are thrilled to announce that Bobby Wilder, Head Football Coach for the ODU Monarchs, will be our guest speaker. In addition to recognizing our accomplishments and honoring the military, Bobby will share with us what it means to “live the dream”.
Dick Thurmond, President of William E. Wood and Associates with Bobby Wilder, Head Football Coach for the ODU Monarchs
Plan to join us: June 12, 2013
Location: Norfolk Airport Hilton
Newly licensed? Want to make sure you have the best training available to launch a successful career in real estate? Look no further! William E. Wood and Associates Sales and Marketing Strategies Class establishes the foundation you need for Success! Corporate sessions give you the structure and systems needed to start generating business quickly while hands-on session with your branch manager and other experts will give you the insider’s perspective on how it’s done.
Some of the topics covered include: Business Planning and High Yield Selling Principles, Developing and Maintaining your Database, Maximizing Business with your Web Page, Social Media for Real Estate, Seller Consultations, Buyer Consultations, Purchase Agreements, and more!
Our new agent training program is recognized regionally as one of the best in the area. Our Director of Professional Development, Nita Everton, has extensive experience training new and experienced real estate professionals is able to offer insights and strategies that will give you a competitive edge in your real estate business.
To learn more contact Laura Ross, Director of Recruiting, at email@example.com or (757) 499-9663.
With NAR’s National Open House Weekend just a few weeks away, the article below from HGTV’s Frontdoor has some great ideas to share about how to prepare for an Open House:
Step 1: Plan and Prioritize
You definitely don’t want to start preparing for your open house by making updates willy nilly. Before getting started, it’s important to understand what improvements will help you sell your home and to make a realistic plan that fits your budget and time frame. Ilaria Barion, a professional home stager in New York and Chicago and author of Set the Stage for a Sale, offers three tips to get you started:
- Let go emotionally. The moment you put your house up for sale, it becomes a product, Barion says, so you have to train yourself to stop thinking about it as your home. “What I suggest sellers to start doing is calling it their property instead of their home,” she says.
- Identify the target audience. Think about what kind of neighborhood you live in. Is it young and hip and filled with first-time buyers, or is it mature and established with lots of families? It’s important to know what type of buyer you’re targeting so you can stage accordingly. For instance, if you live in a neighborhood that’s popular with first-time buyers and your home hasn’t been renovated since 1977, you’ll want to strip the wallpaper and remove the dated draperies to appeal to young buyers. If you live in an upscale neighborhood, buyers will expect certain high-end features and upgrades. Your real estate agent can help you determine what’s standard in your area.
- Determine what buyers want. Barion believes homebuyers are looking for three things: an emotional connection with the home, value for their money and move-in ready conditions. As you’re preparing your home, think about these factors, because you have a lot of control over them. For instance, a buyer will not be able to envision themselves living in your home if your family photos are plastered all over the walls, but you can easily fix that.
Keeping your target buyers and what they are looking for in mind, your next step is to grab a pen and paper, walk through your property as a buyer would and jot down your home’s problem areas, Chan says.
“Really be hard on yourself,” Chan says. “Look through the buyer’s eyes as much as you can. If you can’t be objective, bring someone along you who will tell you exactly like it is, not just what you want to hear.”
Once you’ve finished your list, rank it, putting top-priority issues that are sure to turn off buyers first. Depending on your budget and time frame, it may not be feasible to address everything on your list. But remember, today’s buyers are looking for move-in ready properties. Putting a little more time and money into updates could lead to a quicker sale and a higher sales price.