In just a few weeks, it will be back-to-school time. Yet in today’s world, every day can be a learning day. Educational opportunities to enhance your career are everywhere you are and everywhere you go.
Don’t forget your office meetings and training sessions. What I love best about in-office training isn’t just the great information your manager shares, but also what we learn from each other. It can be as simple as a description of a new listing that you then show and sell the same day, or the techniques and ideas that come up in discussions. It’s a great way to “make new friends and keep the old” while exchanging great ideas.
If you’re looking for new ideas or refreshers, they’re just a click away. Have you visited Hanna University recently? In addition to our regular offerings, you will find new learning and skill-building sessions each month. Click on the “Take a Course” button on Hanna University, and you’ll find hundreds of quick skill-building classes in Sales, Marketing & Technology, and Relocation.
Since we are in Helen’s Whim season, you might take a look at listing sessions: Type “list” into the Search box, and you’ll see 48 classes focused on every aspect of listings. Take a look at Matthew Ferrara’s Six Ways to Improve Listing Presentations (LIST – 106) for a speedy refresher. You’ll also see supplemental reading materials in the Library, with checklists, tips, and how-to guides for getting more listings, marketing them, and turning sellers into raving fans.
We even offer designation courses through our partners at LeadingRE: Click on the “Certifications” button, and you’ll see class “bundles,” each totaling about 2 hours of online work. You can sharpen your skills as a Service Expert, Sales Specialist, Marketing Specialist, and Relocation Specialist – all from the comfort of your home or office.
But wait… there’s more! Our own eBiz Certification will also be available online, with webinars about working effectively with today’s Internet-empowered consumers. So stay tuned to your Hanna emails.
Helen’s “Hanna” World Tour also begins next week with a focus on negotiating skills. Watch for a date and location near you!
This fall, we will have hands-on sessions to enrich your skills. Sales Summits will be held in Michigan on October 5, Pennsylvania on October 6, and the Southeast on October 26. You won’t want to miss our keynote speaker, Terri Murphy. Terri’s always had Standing-Room Only (SRO) sessions at the Hanna Convention. She will energize, entertain, and inspire you.
In New York, we will be releasing some great new tools to enrich your experience. These sessions will be too good to miss out on. Our 2015 Top Producers will be at Turning Stone for the Annual Agent Retreat. There’s no better way to have a big finish to the year than to get a refresher course from one of the best in the business!
Taking the time to invest in yourself with these classes, you not only gain knowledge, but also enhance your profile and increase your professional credibility.
RealtyUSA Merges with Howard Hanna Real Estate Services
Becoming America’s 3rd largest real estate company
Pittsburgh, PA (July 13, 2016) – Today at a joint press conference held in Buffalo, New York, Howard W. “Hoddy” Hanna, III Chairman of Howard Hanna Real Estate Services, and Merle L. Whitehead, President and CEO of RealtyUSA, announced that RealtyUSA has merged into the Howard Hanna family of companies. This merger combines the largest residential real estate broker in New York State with the largest broker in Pennsylvania and Ohio.
“I have known and respected the Hanna family for years. Their growth in the last decade has been amazing. A common theme of commitment to our agents by developing the best in products and services for customers and clients will assure our combined success,” said Mr. Whitehead.
RealtyUSA is the #1 broker in the state of New York with 65 office locations covering Western and Central New York, Northern New York, the Capital Region and the Southern Tier. The company has more than 2,200 sales associates and employees and is ranked the 9th largest real estate company in the country with 23,023 closed transactions last year.*
Howard Hanna Real Estate Services is the #1 broker is Pennsylvania and Ohio with 205 office locations in the eight states of Pennsylvania, Ohio, New York, Virginia, Michigan, West Virginia, North Carolina and Maryland. The company has more than 7,100 agents and employees and is ranked the 4th largest real estate company in the country with 66,714 closed transactions last year.**
The merger ranks Howard Hanna as the 3rd largest real estate company in the United States. The combined performance of the joint company is $16.2 billion in closed sales volume last year and 89,737 closed transactions. The combined strength of the companies is more than 9,000
sales associates and employees in 270 offices. Mr. Whitehead will become Chairman of the combined company in New York State.
“We always look to move forward,” said Helen Hanna Casey, President and CEO of the family-owned and operated Howard Hanna Real Estate Services. “We made the decision in the mid-1980s to remain independent, with the goal of always being a large regional broker in the Mid-Atlantic, Midwest and Great Lakes regions. And when you find a prominent company that is run
with the utmost integrity and is so like-minded with complementary management styles and great managers, it makes sense to come together. “We’ve been in New York since 2003 in Chautauqua County, and last May Nothnagle Realtors merged with us, adding 32 offices in Western New York, the Southern Tier and Finger Lakes areas. Armand D’Alfonso will be President of the entire New York organization.”
Expansion in Buffalo and entry into the next major metropolitan areas of Syracuse and Albany is a logical move into new territory. “RealtyUSA and Howard Hanna agents will benefit from each other’s markets for referrals in areas they do not serve. When we expand our reach, everybody within the Howard Hanna family of companies benefits,” said Ms. Casey.
“RealtyUSA is truly one of America’s great real estate companies, led by Merle Whitehead, who is recognized as a national leader in real estate,” said Howard W. “Hoby” Hanna, IV, President of Howard Hanna Real Estate Brokerage. “Our business philosophy is very similar, and operationally they know what it takes to create the American dream of home ownership for New Yorkers.”
The transition will be seamless for both agents and clients, and the range of services offered
will be expanded for both.
“We will first introduce our exclusive 100% Money Back Guarantee, which gives buyers added confidence to purchase a home. Additionally, we will be expanding our insurance company, adding approximately 15-20 new positions, as well as increasing marketing and technology systems with another 20 positions throughout the company,” added Hanna.
Founded in Buffalo, New York in 1959, the company now known as RealtyUSA emerged as a dominant local, statewide and national real estate leader as did Howard Hanna, founded in Pittsburgh, Pennsylvania in 1957. The two companies have known and worked with each other for decades through relationships in the real estate business and began discussions about six months ago about a possible merger.
There will not be a change to the company name or to local leadership. Both the RealtyUSA and Nothnagle logos will feature the tagline “A Howard Hanna Company.”
For more information, please visit RealtyUSA.com, HowardHanna.com or Nothnagle.com
*Rankings based on the REAL Trends 500 report, May 2016, which ranks the 500 largest real estate brokers in the United States by 2015 closed transactions.
**Rankings based on the REAL Trends 500 report, May 2016, which ranks the 500 largest real estate brokers in the United States by 2015 closed transactions. Franchise closed transactions included.
In the year of celebrating ‘Extraordinary You’ at Howard Hanna, Helen Hanna Casey continues to share her advice with our agents to assist them in growing their business in 2016. Below is her latest message to our agents addressing the all-important issue of multi-media and multi-generational marketing.
We are everywhere our clients are located. There are so many ways for marketing to attract sellers and buyers: with print advertisements, digital advertisements, television commercials, direct mail, signage, and more. With so many options today, it’s easy to get lost in the “medium.” No matter where or how we market to our clients, the goal is the same: to let everyone know that we are the only place to come for their real estate needs.
So how do you distinguish yourself and send the right message no matter what medium you are using? The following are some methods to do so.
How updated is your promotional photo? How often do you look at your listings online at your website, HowardHanna.com? How do those photos show? Is there snow or beautiful flowering trees? Do they show the home’s best advantages?
- You are what people read.
Check your web page – what does it really say? A good way to know is to check your reviews.
Gone are the days when you can write an advertisement or description that just says “Charming three-bedroom home!” Talk about something buyers can’t see in the pictures. Invite friends and family to share in the warmth of this family kitchen or “backyard barbecue haven.” Use words to entice clients. Everything you write about the home is an advertisement whether it’s the MLS description, present sheet, postcard and e-card, or print advertisement that gives people a reason to call YOU.
- Howard Hanna provides the media platforms.
We are a destination to search for agents, neighborhood homes, mortgages, and more. But you are the center of it all. Make sure your message is loud and clear. Remember – less is more.
Last week, Howard Hanna officially launched an all-new marketing campaign that reveals our new trademarked corporate tagline: Home Happens Here.™
The message, “Home Happens Here,” communicates to both clients and competitors that Howard Hanna is an industry leader, with an extraordinary combination of agents, services, products, and experience. At the core of the message is that, “We make the dream of home ownership a reality. We make it happen.” As Helen said in an all company email, “Home Happens Here is an aspirational, “feel good” campaign that evokes the happiness and excitement of buying a new home… and the visuals are unmistakably branded Howard Hanna Real Estate.”
The Home Happens Here.™ campaign involves print and digital advertisements, television spots, and marketing materials for you, our agents, to utilize in leveraging your own individual brands. The television spots began airing Sunday, April 10, on popular network shows like “The Voice,” “Dancing with the Stars,” “Good Morning America,” “The Today Show,” and more. For a detailed list of channels and times the ad will run, check with your regional manager.
The song included in the commercial, “I love being home,” is an original piece produced and recorded exclusively for Howard Hanna.
Every month, our agents receive advice from the President of Howard Hanna Real Estate Services, Helen Hanna Casey. Many of these tips she learned from her father, our Founder, Howard W. Hanna, Jr. And, they still hold relevance in best business practices today. Most recently, she shared the lesson: “Take a moment and think of just one more thing to do. Now do it.” Imagine the difference ‘one more thing’ might do for your business when you think you are finished with your tasks for the day.
1.Brag about yourself. Check out the “Extraordinary You” campaign on GoHanna and customize the marketing pieces to send to your sphere of influence. Then post it on social media, and don’t forget to include it for listing presentations
2.Write a thank you note. Mark Zuckerberg wrote one a day, every day, last year and my Dad has done it every day for 50 years. In our digital age, a handwritten thank you note comes across as a remarkable and thoughtful gift. Even an emailed thank you note is appreciated
3.Check your list of buyers from open houses. Call them and see if they are ready to buy
4.Check out your dashboards and follow up with everyone on the list. There are lots of levels that can be converted.
5.Check your web page: update it to assure it grabs a potential client’s attention.
6. Schedule a 10-minute sit-down with your manager to review achievements and goals, and to share updates.
7.Schedule a 10-minute sit-down with your office Finance Manager to discuss how you can work together to assure success.
8.Check out HannaU for some extra tips.
Thank you, Helen and Mr. Hanna, for the wise words!
Howard Hanna Real Estate Services announced on Tuesday the acquisition of REMAX Alpha Realty in North Carolina. The announcement was made by Helen Hanna Casey, President of Howard Hanna, and Gail Coleman, Executive Vice President and General Manager of Howard Hanna William E. Wood, the company’s Southeast division based in Virginia Beach, VA serving the Hampton Roads area including Chesapeake, Norfolk, Suffolk, Portsmouth, Virginia Beach, Newport News, Williamsburg, Smithfield and eastern North Carolina.
REMAX Alpha Realty, based in Moyock, NC serves Moyock, Currituck, Elizabeth City, and the surrounding areas of eastern North Carolina, all located just south of the Virginia/North Carolina border. Howard Hanna William E. Wood is the market leader here with the number one market share in the Albemarle Area Association of Realtors. REMAX Alpha Realty was number three.
Broker Owner Brian Innes of REMAX Alpha said, “It’s exciting to know that our sales associates will now have access to all of the Howard Hanna William E. Wood programs and tools to assist their buyers and sellers.”
Helen Hanna Casey added, “We’re pleased to have the extraordinary sales associates of REMAX Alpha Realty join the family of Howard Hanna companies. Together we’ll do great things.”
Howard Hanna Real Estate Services is the #1 real estate company in Pennsylvania and Ohio and the 4th largest real estate company in the United States. The family-owned and operated company specializes in residential and commercial brokerage service, mortgages, closing and title insurance, land development, appraisal services, insurance services, corporate relocation and property management. With 205 offices across PA, OH, NY, VA, MI, WV, NC & MD, Howard Hanna’s more than 7,100 sales associates, managers and employees are guided by a spirit of integrity in all aspects of the real estate process. HowardHanna.com
She states, “Everyone carries extra baggage that drags us down. We often think about what didn’t happen instead of what did happen. It’s easy to look at others and wonder, “Why and how did they make that work?” It’s even easier to look behind you and copy the competition – but what good does it do? The past is a memory, but the present is a gift: a gift to build our future on. As the saying goes, “Yesterday is history. Tomorrow is a mystery. Today is a gift – that is why it is called the present.”
Looking ahead allows us to see a clear picture of what we can accomplish. It allows us to set goals and act on them now. If we keep our eyes focused on the road in front of us, our ears listening to what can be said in the future, and our minds working on what is important now, we are sure to go in the right direction. Looking ahead will ensure that we get ahead.”
Thanks, Helen, for sharing this great advice.