The holidays provide a great opportunity to remember and thank our clients for supporting our business over the last year. Is it enough to send the holiday card to those that have made an impact in our business? In a recent article from Inman News by Jennifer Snyder, she suggests a more unique and creative approach that will create a lasting memory and stand out from the sea of holiday greetings we all receive. Her article entitled ‘6 Unique Holiday Gift Ideas for Clients: Market Smart with One of a Kind Holiday Offerings’ suggests several clever ideas to differentiate yourself. Here are a few:
Happy Mail where an object is mailed without putting the item inside a box or envelope
- Hometown Print
- Unique Gift Cards: Be thinking of the ‘who’ behind the gift card
- Favorite book
- Online Subscription
- Mason Jar: Gifts in a jar
Visit each of these ideas in depth at: http://www.inman.com/2014/11/21/6-unique-holiday-gift-ideas-for-clients-2/
Consider even a personalized poem that thanks clients for the depth of their assistance in growing your business. http://www.carrieandjonathan.com/poem-for-real-estate-agent.
We have so many means to make a lasting impression. Be sure to not rush the process in planning the greatest impact this holiday season. Think it through. You are trying to create not only clients for life but referral sources for what you do differently from other agents. Happy Holidays!